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Your success is our priority.

The Competitive Edge helps companies improve their strategy and performance through consulting and training in strategy, business development, organization design, and employee performance.  The Competitive Edge’s services are customized to meet the specific requirements of each unique organization and situation. 

The objective is to know each company, to work with them as a partner, and to take steps together that can be measured and linked to specific results.

Our vision centers on adding value to our clients’ business.  We extend every effort on behalf of our client to meet their needs and help solve their problems. 

Our Vision

To build great leaders, companies, and communities.

Our Mission

We grow companies by helping them focus and improve three critical areas of their business; strategy, execution and leadership.

Our Values

  • We are committed to constant growth for our clients, team members and business.
  • We are honest, hard working and loyal to client needs; relentless focus on value to our customer.
  • We are committed to building long-term relationships as a valued part of our strategy and team.
  • We strive for exceptional quality in our services and products.  Creating WOW! experiences and results.
  • We contribute to the communities in which we live.
  • We foster an attitude of passion, authenticity and respectfulness - Best effort every time.

  Vicki Jodsaas

With the establishment of  The Competitive Edge, Vicki brings more than 16 years of experience in training and consulting, a master's degree in business, as well as several certifications for cutting edge industry training.

Vicki works with a diverse set of customers that range from the individual entrepreneur to the global enterprise. Vicki helps grow businesses through expertise in strategic planning, organizational design, and leadership training.   “We partner with customers to define what success means to them.  By doing this, we can celebrate and recognize what’s right with their organization and then explore areas of potential, define goals and strategies, and create meaningful follow-up and follow-through”.

Vicki’s executive leadership experience, combined with her subsequent work with people at small to large firms across a variety of industries means you will receive solid, practical advice and service. You can reach Vicki at  Vickij@thecompedge.com, or by telephone, 320.762.1228.


  Laura Lansink
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Laura Lansink is dedicated to identifying and sharing successful curriculum and instructional strategies and providing a networking framework to address the challenges in your business.

After a successful career in developing and implementing curriculum for institutes such as 3M,  and Alexandria Technical College, Laura joined The Competitive Edge to coach other people to achieve similar success.  The combination of Laura’s insight, experiences and professional approach have positioned The Competitive Edge to develop a broad, ongoing multi-faceted set of training activities to bring an organization up to another threshold of performance. 

Whether your needs are efficiencies in processes, employee motivation, or customer service improvement,  Laura will develop a custom training solution that addresses the challenges in your business.  To contact Laura,  please email Laural@thecompedge.com or call her at 320.762.2515.


  Carol Jellings

Carol Jellings works closely with clients to create and deploy personalized processes that help their organization operate more smoothly and meet today’s business challenges.

Carol is passionate about Human Resources, having successfully led a range of divisions for the last nineteen years.  Prior to her employment with The Competitive Edge, Carol worked with a diverse set of companies developing and implementing policies regarding benefits, documentation, safety issues, hand books, hiring policies and legal issues. 

Whether your needs require the creation of HR policies, or modification of those currently in place, Carol can work with you to meet your organization's mission. To contact Carol, please email Carolj@thecompedge.com, or by telephone at 218.251.3809.


Samantha Graf

Samantha is the Communications & Marketing Specialist for the Competitive Edge. She works with project management, product and process improvement, marketing, event coordinating and as the liaison between the current and prospective clients.

Samantha has a Bachelor of Science degree in Mass Communications with an emphasis in advertising & public relations. She brings experience in marketing, event coordinating, customer relations, and organizational management in a variety of businesses.

For client information or if you're interested in becoming a client, contact Samantha to help you with your questions. You can reach Samantha at Samanthag@thecompedge.com, or by telephone at 320.762.2515.



Contact us today to find out more about our unique solutions.

Alexandria, MN 56308     (320) 762-2515     info@thecompedge.com